JBG
Immersive Gallery Experience Design with AR Function
Project Overview
The JBG App is an augmented reality design inspired by the James Black Gallery. This app is to support the new generation of artists, optimize their works, and increase public interest while enhancing an interactive exhibit visiting experience.
Role
Tools
Figma
Adobe Aero
Duration
3 Weeks
Methods
Interview
Survey
Secondary Research
Visitor Journey Map
Constraints
Due to the large population of emerging artists, I decided to limit this project's primary research to the James Black Gallery, one of the signature art galleries in Vancouver, to support local artists.
Motivation
During my undergraduate exhibition theories study, I worked with the James Black Gallery, located in the artist district of Vancouver. The experience gave me profound insights into the livelihood of artists, which also motivates me to voice and support emerging artists.
Key Research Insight
To help me gain a better insight of how could I help local artists, I conducted secondary research, interview, and survey to scope the difficulties among local artist community in Vancouver.
Secondary Research
studios were lost in Vancouver over the past decades.
of artists are seeking to find new studio space.
of artists report making less than $40,000 a year, in Vancouver, one of the most expensive city in the world.
The research indicates that local artists couldn’t afford the high cost of housing in Vancouver, which made them unable to rent a studio, forcing them to leave the city.
Primary Research
To gain a deeper insight about the demography and the traffic, and the demography, I interviewed the gallery manager, Zandi, and conduct 27 surveys.
interview Results
17-50, but most of them are 25-40
1-3 hrs per visitor
Survey Results
of visitors are 18-34 years old.
of visitors consider interacting with artworks would increase their interest in the artwork.
74
of them feel hard to contact the artists.
56
of visitors think knowing the artists’ background would increase their interest in the artwork
Possible Intervention
The primary data from interviewing with the JBG manager and the potential gallery visitors helps me to ideate the possible design interventions:
Allowing visitors to contact the artist
Enhance the interaction with the artwork
Increasing users’ knowledge about the artists’ background
Persona
Based on the research insights, I created persona from artists’ and visitors’ perspective to help me better empathize with these targeted users.
Problem Statement
How might we help emerging artists to promote their artworks and reduce their stress of living?
User Empathy
Visitor Journey Map
To help artists finding the most effective way to promote their works, I used visitor journey map to understand the process that visitors needs to experience, further to helping to find the opportunity of where to incorporate my design proposals.
Storyboard
The storyboard brainstormed how the targeted audiences’ journey, and how does the possible opportunity translated into design interventions.
Ideation
User task flow
Next, I created the user task flow, based on the task of visiting an exhibition at the James Black Gallery.
Goal: Visiting an exhibition at the James Black Gallery
Design Process
Low Fidelity Sketch
Here are part of the sketches I drew by using the Mockup.
UI Decision
Color Pallete
#1E2644
#F7F9FC
#959FB4
#2080E2
Typography
High Fidelity Prototype
01
Massive Exhibition
Holding multiple exhibitions in a limited space
Vancouver has limited space and expensive rental costs, so the app reduces the space required for artists and curators to exhibit.
02
Personalized Collection
Collect art with one click
During the exhibition, users can also collect digital artworks.
Long Lasting Exhibition time
User can revisit collected artwork any time, anywhere. As well as sharing on social media.
03
Optimize the Community
Networking with Artists Now
Buyers and hiring managers can easily contact the artists. It is possible for visitors to contact the artists directly, allowing them to get to know and understand the artist community better.
Easily communicate with artists
Both the automated artwork link and voice message makes chatting experience more efficient for users
04
AR Exhibition Experience
Immersive Gallery Experience
Users' motivation research indicates that placing AR functions increases the immersive experience for users and the interest they have in artists.
Prototype
Reflection
Throughout the process, I applied several UX research tools to gather first-hand data, then analyzed it to make the design fall apart. Users can develop a digital collection library by interacting deeply with the artist, playing with their social media, and sharing their artwork. This app may become a popular way to experience exhibitions in the art world.
As a future goal, I hope to combine technology and creativity to create meaningful interactive installations that more people can enjoy.
